A Design Boost for Automotive Research

McMaster University in Hamilton is home to two key research centres whose branding and marketing materials were developed by Pier 8 Group. The McMaster Manufacturing Research Institute (MMRI) conducts studies in materials science that are critical for advanced manufacturing, while the Initiative for Automotive Manufacturing Innovation (IAMI) focuses on research that helps Canada’s automotive sector to produce lighter-weight, fuel-efficient vehicles that can successfully compete in the global marketplace.