Brand Design

Goldring & Associates

Goldring is a financial services company established in Burlington, Ontario prior to the current millennium. The logo design was inspired by the colour of money – green and gold – and the anti-counterfeiting graphic elements that adorned Canadian currency at the time the logo was developed. The elements have been arranged to create the image of a gem stone that would adorn a gold ring! The serif typeface was selected to evoke a sense of sophistication that people look for when choosing a financial advisor.