Brand Design

Effectiveness Edge

The Effectiveness Edge is a consulting firm that helps companies identify operational issues within their organization. By tapping into the knowledge and expertise of the client’s own staff, the consultants empower the organization to develop and implement appropriate solutions.

For companies seeking organizational change, the knowledge required to solve the problem is often already there – it only needs to be made visible by bringing the right people together and facilitating the discussion. In similar fashion, this logo is a visual reminder that when we look carefully, we can readily see that which already there, right in front of our eyes.